Double Wood partnered with GR0 to improve efficiency and scale across Paid Media. The result: nearly 25% higher revenue, 21% growth in new customers, a 22% boost in ROAS, and a 22% drop in CPA — all within one quarter.

Our Services

• Meta

• Paid Search

• Affiliate

Strategy

GR0 aligned each channel to a specific growth objective:

• Meta: Pivoted to a new-customer-only strategy, optimizing for click-based purchases and scaling top-performing creatives to drive efficient acquisition.

• Paid Search: Tested Amazon exclusions in brand campaigns, re-synced Bing’s product feed, and trialed new Shopify audience segmentations, positioning Bing as a cost-efficient complement to Google.

• Affiliate: Shifted from Levanta to Creator Connections, leveraging high-return partnerships, DTC sampling codes, and creator collaborations — fueling a sharp lift in Amazon sales.

Timeline

• Launch Phase: Rolled out a new-customer-focused strategy on Meta, deployed updated creative, and initiated Paid Search testing with Amazon exclusions.

• Optimization Phase: Refreshed Bing’s product feed for more consistent performance and shifted Affiliate efforts toward Creator Connections to capture higher-value returns.

• Momentum Phase: Meta delivered strong gains in new customer orders with improved CPA efficiency, Bing solidified its role as a reliable efficiency driver, and Affiliate scaled rapidly with a 58% quarter-over-quarter increase in Creator Connections sales.

• Results Phase: By the close of Q2, Google drove a 30% increase in revenue with stronger ROAS efficiency, Meta contributed to a 32% increase in total new customer orders, Bing maintained steady efficiency, and Affiliate delivered substantial incremental Amazon revenue growth.

Results

• +24.7% Total Revenue

• +21.4% New Customers

• +22% ROAS

• -22.4% CPA

Proven Success

By refining channel strategies and prioritizing efficiency, GR0 helped Double Wood achieve sustainable growth while scaling revenue and acquisition. This balanced approach positioned Paid Media as a long-term driver of both profitability and customer expansion.