Jordan Erickson is the head of the Email + SMS Marketing channel at GR0. With a background in digital marketing that spans over 10 years, Jordan brings a 360-degree approach to guiding the strategy of her client's email + sms strategy. She is constantly challenging current best practices by rigorous split testing and setting new, higher standards for her clients. "We want our clients to be leading the way in evolving email + sms marketing strategy."