The Challenge

A leading luxury skincare brand had strong brand recognition in premium personal care, but limited visibility inside AI-generated responses where modern discovery increasingly happens. With competitors pushing for the same high-intent queries about deodorant, body wash, and body mist, the brand needed an advanced strategy that could win in both traditional and AI-driven search.

Our Strategy

• Optimized PDPs for LLM discoverability, including titles, meta descriptions, categories, and metafields on both front and back end.

• Executed a Reddit content and engagement strategy to influence AI model training signals around the brand's core product categories.

• Scaled Meta campaigns as a top-of-funnel awareness driver.

• Built a full-funnel traffic-to-remarketing strategy to retarget Meta-warmed audiences for conversion boosts.

Our Services

• GEO

Our Results

• #1 Visibility Score Rank in Profound for tracked prompts, +5 positions in 7 days

• #1 Share of Voice across tracked product categories, +5 positions with share rising ~2%

• #1 for "best smelling deodorant"

• #2 for "aluminum-free deodorant"

• Top 5 for "body mist," "body wash," and "best smelling body wash"

Why It Worked

The client's gains came from treating AI visibility and Meta as a connected system, not separate workstreams. Reddit engagement shaped the conversations AI models pull from, while PDP optimization ensured that this pulled content was structured and credible. Meanwhile, scaling Meta campaigns amplified reach and retargeted warm audiences that converted efficiently, proving that channel collaboration drives compounding results. By the time it all came together, the client became the brand AI models reached for most when surfacing products to buy.