Yusuf Shurbaji has over a decade of ecommerce growth experience. His past work includes building optimization departments & running experimentation inhouse and agency side for Dior, JCPenney, LVMH, American Precious Metals Exchange, Princess Polly, Blockchain.com, Kind Snacks, and other 9-figure brands. Yusuf is a Co-Founder of Prismfly, a Shopify Plus certified conversion rate optimization agency focused on improving purchase conversion rate and LTV for D2C ecommerce brands.

About Prismfly: Prismfly is a conversion rate optimization agency focused on growing conversion rate and lifetime value for D2C ecommerce brands. Prismfly is the first CRO-focused Shopify Plus certified agency.