Snapchat Advertising Core Competencies Certificate
Display & Video 360 Certification
AdWords Display Certification
AdWords Search Certification
8 years working in digital marketing in Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn Ads
Advertised for brands across eComm, lead generation, B2B, SaaS, D2C
Brand industries include fitness, beauty, home goods, higher education, fashion, cell phone services, subscriptions
A graduate from the University of Massachusetts, Amherst in Sports Management, John started his career in the front offices of the New England Revolution. Throughout the 2015 Major League Soccer season, John's core responsibilities included upselling past game attendees into season tickets, generating new group purchase commitments, and maintaining positive relationships with current season ticket holders. Though John is a massive sports fan, he realized ticket sales wasn't his passion, so he pivoted his career from selling to advertising in 2016.
With little prior online advertising experience, John joined a local digital marketing agency as a junior campaign manager, writing ad copy and optimizing campaigns exclusively for major colleges and universities across the globe. During his 5 years at this organization, John worked his way up to a senior strategist, and core member of the team, managing full funnel strategies across all paid platforms. Interested in advancing his knowledge beyond higher education, John made the switch to industry powerhouse, MuteSix, in 2020 and worked with eComm brands varying in media spend from $15k per month to $850k per month. During his 2 year career there, John became an assistant director and team leader, managing a group of highly talented media buyers from across the United States.
In 2022, John found his current home at GR0, where he is helping to curate advanced holistic marketing strategies as the Associate Director of Client Activation. By tapping into his previous 7 years of experience, John is able to help clients develop their marketing funnels through various ad mediums while maximizing their advertising dollar. John has the privilege of working with some of GR0's largest accounts, and enjoys the challenge of taking brands to whole new levels.
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