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Case Studies

Company

Senior Vice President of Operations

Bridget

Reed

Bachelor of Management and Organizational Leadership

Expertise

Content & Owned Media
Team Leadership & Strategic Development
Digital Brand Performance Optimization

Qualifications & Experience

A decade in marketing, demonstrating proficiency as a Digital Content Expert.

Proven track record with industry-leading brands.

Mastered content production, strategy and optimization.

Contributed to over 100 million words of content, amplifying businesses online.

About

Bridget is dedicated marketing professional with over a decade of experience, currently serving as the Senior Vice President of Operations at GR0. Her journey from Head of Content to Senior VP has been driven by a passion for driving success and operational efficiency.

Her experience at GR0 has been marked by a series of achievements and a focus on efficiency:

  • Content Production: Scaled our content department from 19k to 2.5 million words per month and expanded our writer network from 5 to over 300.

  • Technology Innovation: Leveraged AI to enhance content creation, achieving a 30% cost reduction while maintaining our commitment to quality and performance.

  • Operational Efficiency: Transformed underproductive teams into lean, high-performing units, reducing costs and cutting churn.

  • Leadership Excellence: Built a content department of over 200 top-tier writers, achieving top Google results and earning the 2021 Moxie Award for Women Leadership in Tech.

  • Departmental Success: Successfully led and optimized multiple departments, applying strategies for efficiency and performance across the company, culminating in my promotion to Senior VP of Operations.

Beyond her professional accomplishments, Bridget is a proud mom of three and a supportive wife. Her approach to leadership is centered around the mindset of 'how we can' rather than 'why we can't,' empowering teams and fostering a positive, solution-oriented environment that drives performance and productivity. She excels in identifying opportunities for improvement, implementing change management strategies to achieve an ideal state, resulting in consistent success and growth.

Bridget is dedicated marketing professional with over a decade of experience, currently serving as the Senior Vice President of Operations at GR0. Her journey from Head of Content to Senior VP has been driven by a passion for driving success and operational efficiency.

Her experience at GR0 has been marked by a series of achievements and a focus on efficiency:

  • Content Production: Scaled our content department from 19k to 2.5 million words per month and expanded our writer network from 5 to over 300.

  • Technology Innovation: Leveraged AI to enhance content creation, achieving a 30% cost reduction while maintaining our commitment to quality and performance.

  • Operational Efficiency: Transformed underproductive teams into lean, high-performing units, reducing costs and cutting churn.

  • Leadership Excellence: Built a content department of over 200 top-tier writers, achieving top Google results and earning the 2021 Moxie Award for Women Leadership in Tech.

  • Departmental Success: Successfully led and optimized multiple departments, applying strategies for efficiency and performance across the company, culminating in my promotion to Senior VP of Operations.

Beyond her professional accomplishments, Bridget is a proud mom of three and a supportive wife. Her approach to leadership is centered around the mindset of 'how we can' rather than 'why we can't,' empowering teams and fostering a positive, solution-oriented environment that drives performance and productivity. She excels in identifying opportunities for improvement, implementing change management strategies to achieve an ideal state, resulting in consistent success and growth.

Bridget is dedicated marketing professional with over a decade of experience, currently serving as the Senior Vice President of Operations at GR0. Her journey from Head of Content to Senior VP has been driven by a passion for driving success and operational efficiency.

Her experience at GR0 has been marked by a series of achievements and a focus on efficiency:

  • Content Production: Scaled our content department from 19k to 2.5 million words per month and expanded our writer network from 5 to over 300.

  • Technology Innovation: Leveraged AI to enhance content creation, achieving a 30% cost reduction while maintaining our commitment to quality and performance.

  • Operational Efficiency: Transformed underproductive teams into lean, high-performing units, reducing costs and cutting churn.

  • Leadership Excellence: Built a content department of over 200 top-tier writers, achieving top Google results and earning the 2021 Moxie Award for Women Leadership in Tech.

  • Departmental Success: Successfully led and optimized multiple departments, applying strategies for efficiency and performance across the company, culminating in my promotion to Senior VP of Operations.

Beyond her professional accomplishments, Bridget is a proud mom of three and a supportive wife. Her approach to leadership is centered around the mindset of 'how we can' rather than 'why we can't,' empowering teams and fostering a positive, solution-oriented environment that drives performance and productivity. She excels in identifying opportunities for improvement, implementing change management strategies to achieve an ideal state, resulting in consistent success and growth.

Bridget is dedicated marketing professional with over a decade of experience, currently serving as the Senior Vice President of Operations at GR0. Her journey from Head of Content to Senior VP has been driven by a passion for driving success and operational efficiency.

Her experience at GR0 has been marked by a series of achievements and a focus on efficiency:

  • Content Production: Scaled our content department from 19k to 2.5 million words per month and expanded our writer network from 5 to over 300.

  • Technology Innovation: Leveraged AI to enhance content creation, achieving a 30% cost reduction while maintaining our commitment to quality and performance.

  • Operational Efficiency: Transformed underproductive teams into lean, high-performing units, reducing costs and cutting churn.

  • Leadership Excellence: Built a content department of over 200 top-tier writers, achieving top Google results and earning the 2021 Moxie Award for Women Leadership in Tech.

  • Departmental Success: Successfully led and optimized multiple departments, applying strategies for efficiency and performance across the company, culminating in my promotion to Senior VP of Operations.

Beyond her professional accomplishments, Bridget is a proud mom of three and a supportive wife. Her approach to leadership is centered around the mindset of 'how we can' rather than 'why we can't,' empowering teams and fostering a positive, solution-oriented environment that drives performance and productivity. She excels in identifying opportunities for improvement, implementing change management strategies to achieve an ideal state, resulting in consistent success and growth.