The Challenge

AdQuick operates multiple out-of-home (OOH) advertising categories, leaving LLM visibility spread thin and inconsistent. Without a clear category owner for high-intent prompts, AdQuick’s presence in AI-generated answers was diluted, limiting both discovery and downstream conversions. 

GR0’s objective was clear: to increase AdQuick’s visibility and citations in LLM responses, and convertthat visibility intomeasurable demand via form submissions. 

Our Services

• GEO 

• Link Building

The Opportunity

GR0 identified Billboard Advertising as the category with:

• The lowest baseline LLM visibility

• The clearest high-intent prompt set

• The fastest path to measurable lift

These factors made it the ideal entry point for a focused GEO strategy. 

The Strategy

GR0 built a dedicated Billboard Advertising prompt cluster aligned with how LLMs interpret and answer user questions.

The approach focused on:

• Foundational clarity: Clear definitions and explanations (what digital billboards are, pricing models, and buying considerations).

• Decision support: Content that helps users evaluate options, value, and providers.

• Comparison intent coverage: “Best,” “best value,” and provider-focused prompts.

• LLM-friendly structure: Direct answers, scannable sections, and clearly labeled headings designed for citation.

The Results

Since launch, the Billboard Advertising-focused GEO campaign has delivered strong gains across visibility, traffic, and conversions.

Performance Highlights

• LLM-driven traffic +48%

• Form submissions +86%

• 6% of total site sessions from GR0-strategized AI content

Billboard Advertising Visibility Gains

• Visibility Score: +16.2 points

• Topic visibility rank: #4 (up 7 positions)

• Average position: +1.4

• Citation share: +2.6%

Prompt-Level Wins

GR0’s strategy delivered outsized gains on high-intent prompts:

• “best digital billboard options for startups”

  • Rank: #2 (up 13)

  • Visibility score: +60.7%

  • Citation share: +11.3%
    
    

• “best digital billboard services near me”

  • Rank: #2 (up 4)

  • Visibility score: +13.5%

  • Citation share: +0.3%
    
    

• “what’s the best digital billboard ad service”

  • Rank: #3 (up 5)

  • Visibility score: +14.5%

  • Citation share: +3.4%
    
    

• “best value digital billboard advertising”

  • Rank: #3 (up 2)

  • Visibility score: +12.9%

  • Citation share: +3.1%
    
    

• “who’s got best billboard ads in digital format”

  • Rank: #6 (up 53)

  • Visibility score: +20.6%

  • Citation share: +4.6%

Why It Worked

By narrowing focus to a single high-intent category and structuring content for how LLMs actually surface and cite information, GR0 helped AdQuick move from scattered visibility to category-level authority and convert that authority into demand.

Testimonial 

"Partnering with GR0 strengthened our Billboard Advertising presence across LLM answers, improving both visibility and citation share. Most importantly, it drove incremental conversions through increased form submissions directly from LLMs.”

-Chris Gadek, CEO