Senior vice president of operations
Bridget Reed
Bridget is a dedicated marketing professional with over a decade of experience, currently serving as the Senior Vice President of Operations at GR0. Her journey from Head of Content to Senior VP has been driven by operational efficiency and a passion for driving success.Her experience at GR0 has been marked by a series of achievements:
Scaled our content department from 19k to 2.5 million words per month and expanded our writer network from 5 to over 200.
Leveraged AI to enhance content creation, achieving a 30% cost reduction while maintaining our commitment to quality and performance.
Transformed underproductive teams into lean, high-performing units, reducing costs and cutting churn.
Built a content department of over 200 top-tier writers, achieving top Google results and earning the 2021 Moxie Award for Women Leadership in Tech.
Successfully led and optimized multiple departments, applying strategies for efficiency and performance across the company, culminating in her promotion to Senior VP of Operations.
Beyond her professional accomplishments, Bridget is a wife and proud mom of three. Her approach to leadership is centered around the mindset of 'how we can' rather than 'why we can't,' empowering teams and fostering a positive, solution-oriented environment that drives performance and productivity. She excels in identifying opportunities for improvement, implementing change management strategies to achieve an ideal state, resulting in consistent success and growth.