Key Takeaways:

1. We spent 2025 testing Generative Engine Optimization strategies to find the best tactics to drive AI search revenue for our clients.

2. GR0 is exponentially scaling LLM revenue and traffic for clients with GEO.

3. Users coming from AI platforms have a much higher conversion rate because the LLM search process is so specific and personalized. 

4. AI Search is only going to grow in significance and potential. The time to start your GEO strategy is now. 

Search has changed forever, and traditional search engines (i.e., Google) will fall behind as the best driver for organic traffic that converts. LLM search platforms like ChatGPT, Perplexity, and Claude are rapidly becoming the primary way your potential customers search before making their next purchase - and their influence is going to continue to grow. AI search is the up-and-coming channel to drive revenue for your brand.

If your brand isn’t being cited or surfaced inside these LLM responses, you’re invisible to a growing segment of your audience, and behind the ball as competitors invest to show up on these platforms.

At GR0, we’ve evolved our SEO strategy beyond ranking for keywords to drive organic traffic. We’ve launched Generative Engine Optimization (GEO) to help our clients show up on emerging AI search platforms. GEO is a mix of citation share, technical optimization, and entity authority to build more LLM search visibility and revenue for our clients. 

Why Does GEO Matter?

GEO is a crucial strategy if you want your brand to stand out in 2026. Here’s why.

LLMs Are More Likely To Convert

In 2026, being the "source of truth" for AI is even more valuable than a Page 1 organic result. According to research, the average LLM visitor is worth 4.4x more than the traditional organic search visitor, and AI search converts at a 5-11x higher rate than traditional search .

Zero-Click Search Is Rapidly Growing

As of Q1 2026, massive search shifts are taking place, and 85% of searches result in zero clicks. Users are getting their answers directly from AI summaries without ever needing to visit a website. 

GEO Has a Full Funnel Impact

Our data shows that organic wins improve Meta performance, lower CPAs, and scale revenue faster.

GEO Is Here To Stay

Search has changed, and we don’t ever see it going back to the way it was before. 

LLM search is here to stay, and our GEO product ensures clients can be found where users are searching. We’re positioning our clients to convert where customer conversations are happening.

Source: Ominius

How Has Organic Search Evolved?

Search has changed, and we’re changing with it.

• Traditional SEO: Focused on keyword rankings and driving traffic to your site.

• Generative Engine Optimization (GEO): Focused on brand mentions and citation share to show up in AI search and get customers to convert.

SEO provides the foundation of discoverability, while GEO future-proofs your brand as search moves into the age of AI. The two combined create a powerful result with explosive growth across organic channels.

Our Approach to GEO at GR0

Our Generative Engine Optimization strategy has been honed throughout 2025, and continues to evolve as LLM search changes. 

To help our clients show up in AI search, we start by making your site LLM-ready: auditing robots.txt, building dedicated sitemaps, and creating fast-loading Answer Pages that directly address high-intent customer questions. This ensures ChatGPT, Perplexity, and Claude can consistently surface your brand as the answer.

We also focus on citations, social mentions, and backlinks. Our team activates Reddit contributors for authentic engagement, while also securing authoritative backlinks and publisher mentions to ensure your brand is cited and trusted by AI systems. These efforts strengthen both visibility and credibility, positioning you as the go-to authority in your space.

Additionally, we track crawl health, referral traffic, and AI citations, delivering monthly dashboards and quarterly reviews so your brand not only shows up in LLMs but drives qualified conversions. With ongoing monitoring, we adjust strategy in real time to keep pace with evolving AI search behavior.

GR0’s Results: Proof Our GEO Strategy Works

At GR0, our goals for clients have shifted. Driving visibility in traditional search still matters, but making sure your brand is cited in AI’s response improves your chances of conversion — and that’s where our new focus lies. Whether it’s ChatGPT, Perplexity, or Google’s AI Overviews, you want to be the brand the AI trusts.

We spent last year testing how we build LLM visibility and authority for our clients, and we’ve been recognized by industry benchmarks like VentureBeat for the work we’re doing. 

We’ve analyzed the GEO results for our clients. The numbers show strong upward growth for AI-driven traffic and revenue , and serve as proof that GR0’s GEO playbook can scale AI traffic and revenue for our clients.

Below are snapshots of the results we’re seeing:

• Consumer Wellness Client:

  • $257k+ in AI revenue generated

  • +465% increase in AI revenue

  • +120% increase in sessions

• Event Ticketing Client: 

  • +843% increase in AI revenue

  • +1,844% increase in sessions

• B2B Advertising Client: 

  • +86% increase in leads

  • +48% increase in LLM-driven traffic.

GEO is still in its early stages, but our LLM strategies are already showing results. If you aren't optimizing for these "Answer Engines" yet, you're leaving the most qualified traffic on the table.

Additional Insights About Our GEO Results

Below are deeper insights into the results we’re seeing for our GEO clients.

LLM Traffic and Revenue Are Growing Quickly

Data from multiple GEO client campaigns indicates that LLM search is no longer a marginal traffic source but a fast-growing driver of high-intent visitors. In one representative sample, visits from LLM search reached 36.7k, reflecting a significant increase of 28.4k over the previous period. 

More importantly, the revenue generated from these systems was $297.1k, representing a growth of $272.6k. This level of growth indicates that users arriving from AI platforms possess a higher propensity for conversion , likely due to the highly specific, personalized nature of LLM search. 

Further analysis of smaller, specialized accounts shows a similar pattern. For instance, a niche beauty client saw AI-driven revenue of $9.4k, with a growth of $8.6k from the previous period. Another account demonstrated 10.8k visits from AI systems, generating $16.6k in revenue. These figures, while smaller in absolute terms, show a consistent year-over-year growth rate that often exceeds 500%, highlighting the strong capabilities of GEO as a growing traffic and revenue channel.

The data implies a Revenue Per Visit (RPV) from AI systems that frequently outperforms traditional organic search, as the personalization in LLM search ensures that the user's intent is tightly aligned with the brand's offering.

Year-Over-Year GEO Growth and Conversion Metrics

In the context of e-commerce, the impact of GEO is even more pronounced. In a 90-day year-over-year comparison ending in early 2026, GEO-attributed revenue surged from approximately $9,236.87 to $134,795.40, a remarkable increase of 1,359%. This growth was fueled by a 714,162% increase in items viewed and a 1,383% increase in items purchased.

The January 2026 monthly data confirms this trend is sustainable, with monthly GEO revenue showing an 812.7% increase compared to the previous January. The ability to scale visibility into purchases at this magnitude is the most compelling argument for GEO as a revenue growth channel.

Case Study: Event Ticketing Client’s 843% Revenue Expansion

This case study provides an excellent example of how traditional SEO foundations can yield exponential returns when combined with GEO. By aligning link building, content optimization, and technical schema with the way LLMs ingest data, the strategy unlocked massive gains in both visibility and bottom-line revenue.

The Correlation Between SEO Signals and LLM Traffic

A critical insight from the event ticketing campaign is the direct correlation between high-authority, non-branded link building and subsequent surfacing in ChatGPT and Perplexity referrals. Targeted pages for major search terms around tickets were prioritized for traditional SEO signals. In the subsequent period, these specific pages became the primary sources for LLM-driven traffic.

The financial results of this alignment were transformative. Sessions jumped by 1,844%, moving from 1,807 to over 35,146 within the reporting period. Revenue followed an even more aggressive path, surging by 843%.This illustrates that LLMs do not ignore traditional authority signals. Rather, they use them as a verification layer to determine which sources are trustworthy enough to cite.

The Growth of LLM Traffic Share

The shift in traffic share indicates that LLM-driven discovery is on track to take over traditional search. In 2024, LLM traffic made up a negligible 0.0022% of all sessions; by 2025, this share increased by approximately 1,506% to 0.0359% of total traffic. 

For organic-specific traffic, the share increased from 0.037% to 0.636%.At current growth rates, it is projected that LLM traffic will constitute roughly 5% of all organic sessions by early 2026, representing a fundamental realignment of the digital acquisition funnel.

Conclusion

The future of search is clear: If you’re not being cited in LLMs, you’re being left behind. By integrating our GEO roadmap into your organic search strategy, you can build a new and rapidly growing revenue channel from AI search.

Sources:

We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned. | Semrush

AI Search Converts 4–11X Better: Quality Over Quantity | Omnius

Zero Click Search Statistics 2026: Data, Trends & Impact | Click Vision