With technological improvements and increased online social presence in modern life around the world, the products and services that enable our favorite lifestyles are becoming more relevant than ever. In fact, the lifestyle industry is projected to reach $11.21 billion worldwide in 2022.
At GR0, we’re passionate about everyone's ability to enjoy life to the fullest, whether that includes traveling the world or finding a home aesthetic to suit your favorite vibe. When it comes to such a social industry, it can be hard to stand out as an up-and-coming lifestyle brand. Thankfully, GR0 is here to make it happen!
Our Four-Pillar Approach for
The vital foundation of any successful SEO plan is technical SEO. In this critical step, we conduct in-depth reviews to find opportunities to tweak your lifestyle website so it’s as compliant with Google best practices as possible. Here, we ensure your site’s usability, architecture, and indexability are all on track, so nothing in the back end prevents your site from collecting the organic traffic it deserves. This step helps us ensure that all the content we create throughout the campaign, as well as the pre-existing content that we optimize, can be easily found on Google.
02. On Page Optimization
Next, we'll take a look at the existing pages of content on your lifestyle brand’s site, looking for opportunities to optimize it for Google best practices. Our on-page SEO services ensure organic traffic from your target demographic makes it to your site by making tweaks to copy and metadata — including meta descriptions, URL structure, headers, content, or page-specific technical tweaks — to make it as visible on Google as possible.
03. Content Writing
Next up is our content writing team. Matching you with our in-house long-form content writers, we’ll provide top quality copy to populate your website’s blog and bring you to the top of Google search results. Our writers are well versed in every aspect of the lifestyle industry, from social trends to popular products, so you can rest assured each article will be of the highest quality.
04. Performance PR
A social brand is only as strong as its social connections! At GR0, we partner with reputable sources throughout the lifestyle industry to feature links to your website on some of the most trusted sites across the internet. In turn, Google classifies your site as more trustworthy, and your search rankings improve. We also create opportunities for direct exposure from fans interested in the lifestyle services and products you offer by leveraging our close relationships with influencers, celebrities, public figures, and talent agencies around Los Angeles and beyond.
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