The foundation of any successful SEO campaign is the technical SEO stage. Here, we begin with an in-depth analysis to find ways that your legal site can better comply with Google best practices. Based on our findings, we make recommendations to improve user experience, Google indexing, and site structure. After implementing these changes, nothing behind-the-scenes on your site prevents your law firm from bringing in as much targeted organic traffic as possible. Thanks to the work done in the technical SEO stage, all content from your campaign is easy for users to find on Google.

Next, we look at the content that is already published on your law firm’s website and find ways to optimize it. Our on page SEO work helps organic traffic reach your site through adjustments to copy and metadata. We tweak your content’s titles, meta descriptions, URLs, and article headers, as well as the structured data that is unique to your site. This part of the process makes your website more Google-friendly than ever.

Still have some objections? We’ll steer you in the right direction by pairing you with a long form SEO content writer who’s an expert on abatements, subpoenas, binding precedents, and everything in between. All of our writers are in-house and are highly experienced in law content, so you know you’re getting the best quality copy. With consistent, quality content incoming, the next time someone googles “How does a judge decide sentencing?” your thoughtfully written article will be the first thing they see.

The case isn’t dismissed quite yet! We’ve got even more resources to help grow your legal brand, including a huge network of industry connections across reputable sources. We’ll work to have your links featured on some of the most trusted sites across the internet, in turn increasing the trust Google puts in your own site, and improving your search rankings. We also leverage connections with public figures and agencies around Los Angeles and beyond to foster direct exposure for your brand to individuals interested in law.