While the value of health and nutrition is nothing new, the way people learn about it continues to grow and evolve. That’s probably why the global fitness industry’s total revenue exceeded $94 billion in 2019 alone.
At GR0, we’re major fans of midday virtual HIIT classes, post-meeting spin sessions, and rooftop yoga before a big presentation. Because of that, we’re motivated to help health and wellness businesses like yours spread the benefits of a healthy lifestyle to the rest of the world. But with so many competing businesses, it can be tough to make your mark.
Our Four-Pillar Approach for
The backbone of any successful SEO campaign is technical SEO. In this vital stage of the process, we go in-depth to identify the gaps in your health site’s SEO strategy, optimizing for Google best practices. We’ll make recommendations to promote usability, Google’s indexing ability, and site structure and ensure all these parameters are optimized. From there, nothing under the hood of your health brand’s site prevents you from collecting hard-won organic traffic. The technical SEO phase helps us make sure that all content and optimizations we create throughout your campaign are easy for Google users to find.
02. On Page Optimization
From here, we'll look at the already published pages on your health website, looking for opportunities to fine-tune them for SEO best practices. Our on page optimization services ensure that organic traffic arrives on your site by making tweaks to your current copy and metadata. We’ll look at your meta descriptions, content titles, section headers, and URLs, as well as page-specific technical improvements to make your site Google-friendly.
03. Content Writing
Now that your brand’s site is optimized, the next step is to target remaining keywords with new, high-quality health and wellness blog content. We’ll match you with a long-form content writer who’s an expert on everything there is to know about EPOC, the anabolic window, and everything in-between. All of our SEO content writers are in-house and highly experienced in fitness and nutrition, so you know you’re getting top quality.
04. Performance PR
We’ll also improve your website’s domain authority and exposure by getting you features with sources and reporters for reputable outlets within our huge network of connections across the health and wellness industry. By featuring links back to your homepage on highly reputable, trusted sites, your own websites Google trust and search rankings improve. Additionally, we’ll work to create direct exposure with health and wellness fans by leveraging our special relationships with talent agencies, celebrities, and public figures in Los Angeles.
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