Apparel & Jewelry Brands
What we wear is a core part of our everyday lives. From the clothes on our back to the accessories that make us shine, our outfits are made from apparel and jewelry we choose. Since fashion affects everyone to some degree, it’s no surprise that relevant industries are thriving. It’s estimated that the global apparel market is worth over $1.5 billion, with the global jewelry market following suit at over $228 million.
At GR0, whether it’s picking the perfect casual wear for our weekdays, planning activewear for our workouts, or topping off an outfit with our best gems and gold chains, we’re passionate about expressing ourselves and looking our best. That’s just one of many reasons we love to help apparel and jewelry brands rise to the top and stand out among a sea of competitors.
Our Four-Pillar Approach for
Apparel & Jewelry Brands
Any successful SEO campaign begins with technical work. In this stage of your apparel or jewelry brand’s campaign, we run a comprehensive audit of your website and identify areas that need optimization to better comply with Google best practices. Based on the results of this audit, we recommend specific adjustments to improve your user experience, Google indexability, and site structure. Through these strategic changes, we ensure that the technical end of your site never prevents your apparel or jewelry brand from bringing in as much organic traffic as it can.
02. On Page Optimization
Next, we dive into the content that is already published on your apparel or jewelry brand’s website and find areas that could benefit from optimization. Our on-page SEO work helps you attract organic traffic to your site through tweaks to your copy and metadata. We carefully adjust your content titles, your meta tags, your URL structure, and your content headers, as well as any site-specific data. This key aspect of your SEO campaign makes your website Google-friendly and easily accessible.
03. Content Writing
Now that your website is dressed to impress, it’s time to take it to the catwalk. We’ll pair you with a long-form content writer that’s the perfect match for your brand, experienced and educated in all things fashion, from shirts and shoes to cuban links and diamond clarity. All of our SEO content writers are in-house and highly experienced in apparel or jewelry content relevant to your brand, so you know you are getting top quality copy every time.
04. Performance PR
As apparel and jewelry brands, you know that an outfit on display is better than one in the closet. With the help of our vast network of partnerships with reputable fashion sources and reporters, we’ll connect you with trusted sites to help boost your trustworthiness in Google’s eyes by featuring your links. Additionally, our special relationships with influencers and talent agencies around Los Angeles provide unique opportunities for direct exposure from fashion-minded fans interested in apparel and jewelry.
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We’re so excited to bring your story to life. What can we do for you?