Success story:

fatty15

How we established fatty15 as the go-to source for C15 and increased their monthly organic revenue 5x over 15 months

Fatty15 is the first and only supplement to contain FA15, the pure-powder, vegan-friendly, sustainably-produced, and award-winning version of C15:0, a fatty acid that does a better job of helping maintain cholesterol homeostasis than the purest form of omega-3 (EPA). Rebalance your metabolism, strengthen your cells, and support your long-term health and wellness.

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Services

Search Engine Optimization

Content Marketing

Link Building

Google Ads

Increase in Monthly Direct Organic Revenue

10x

Increase in Top 10 Keywords

14x

Increase in Non-Branded Organic Traffic

The Challenge

fatty15 came to us at the start of their business with almost no organic presence whatsoever.

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They wanted to become the authority on C15 and provide thought leadership in the space. This was a new product in an emerging market, and they wanted to position themselves as industry leaders.

The Strategy

E-E-A-T was key to fatty15’s success. We focused on building their authority and expertise as a scientific authority on C15, as well as creating content in relevant topic clusters (longevity, healthy aging, etc.)

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We created more than 100 unique pieces of content, which generate hundreds of thousands of impressions every month. Each piece of this content was medically reviewed by an industry expert — and we clearly showed this to Google.

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Within this content, we added strategic links to their key product pages, helping them own their core term, “C15”.

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We also built high-authority external links targeting these pages, which, combined with our content efforts and on-page optimizations, led to a direct increase in organic revenue.

Increase in Monthly Direct Organic Revenue

10x

Increase in Top 10 Keywords

14x

Increase in Non-Branded Organic Traffic

“Working with Kevin and the team has been a true pleasure. GR0 not only helped launch fatty15, but has also been instrumental in fueling our explosive growth. Since launching fatty15 in 2021, they have increased our non-branded traffic by 14X, increased our top ranking keywords by 10X, and increased our monthly organic revenue by over 5X. Great metrics, but equally important has been their ability to help create strong, evidence based, science content that has further established fatty15 as a leading science-backed supplement. Hats off to our GR0 team. Thank you!”

Eric Venn-Watson, CEO

5x increase in monthly organic revenue

Key Takeaways

Quality, expert-reviewed content is crucial in Health & Wellness

To own a niche, you need content, links, and technical SEO.

Building content helps you rank for revenue-driving product pages — it just takes time and commitment.