SnackMagic came to GR0 with a domain rating (DR) in the mid 30s. Although a good start, such a DR inhibited them from competing for higher-volume keywords and ranking on the first page of SERPs. As they were unable to win and garner incremental shares of traffic high-intent keywords, SnackMagic’s organic website traffic was minimal.

With a Reporter outreach-focused campaign, the client’s DR jumped 17 points. This had a direct impact on their website’s perceived authoritativeness, thereby leading to (1) an increase in organic traffic by 19K/month, (2) an increase of over 2,000% of keywords ranking in the top 10, and (3) an increase in ranked keywords by over 27K in just 14 months.