Success story:

Email Marketing for Pure Relief: High Quality CBD & Hemp

Pure Relief is your go to online source for lab-tested hemp edibles, oils, gummies, topicals and other hemp solutions.

Our Strategy:

Klaviyo

Popups & Overlays

Influencer Marketing

SEO

Our results over 12 months:

46
%

Email Revenue Increase YOY

122
%

Email Engagement Increase YOY

%
%
%
%
%
%
%

Our Challenge

Pure Relief launched with the goal of becoming the go-to shop for lab-tested organic hemp edibles, gummies, oils, topicals and more. As a brand in the CBD/Cannabis vertical, Pure Relief was unable to market using traditional paid acquisition channels like Facebook, Google, and Amazon. Additionally, Pure Relief wanted to get more value out of existing subscribers by increasing the average order value (AOV) on customer purchases.

Our Results

Leveraging visitors coming from Influencer Marketing & Content Marketing, we created strategic popups & overlays that captured new visitors at scale. The increase in email subscriber conversion rate directly translated into a 46% increase of email revenue year over year. By the end of 2022, Email Marketing was responsible for over 70% of Pure Relief's total store revenue. Lastly, through better email marketing segmentation and offers, we increased email subscriber engagement by 122%.

Testimonial

What Our Clients Are Saying

The GR0 team is very responsive & professional, gives good recommendations for email marketing campaigns & automations, and delivers amazing creative on -time.

Shawn Munoz, CEO

Let's get started

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