Success story:

How GR0 Leveraged SEO for Andar

Andar creates handcrafted, full-grain leather goods for on-the-go professionals. Their high-quality, minimalist designs encourage customers to not just explore, but also de-clutter and reconnect with the essentials.

Our Strategy:


Performance PR

Guest Blogs

Our results over 12 months:


Increase in Ranking Keywords


Increase in Unique Monthly Visitors


Increase in Referring Domains


Our Challenge

Andar was interested in increasing their domain authority to dominate the leather wallet space. They wanted to demonstrate their expertise by raising their domain rating and build their authority on relevant keywords to grow their traffic and rank #1 on Google.

Our Results

To establish their online authority, we generated informational blog content around leather and leather care topics. We also built blog content around phone cases and general travel tips. Through adding relevant content and acquiring backlinks from quality sources, we raised their domain rating (DR) from 28 to 40. 

With multiple competitor products, it was also essential to set them apart and build their monthly audience, which has increased 79% since working with GR0. Despite the competition, our strategy improved their SERP placement from page two to page one for the keyword “wallets.”


What Our Clients Are Saying

“GR0 has been vital in creating content and increasing visibility to our brand. They have been a valuable extension to our team and accelerated our growth as a result.”

Eric Elggren, Partner at Andar

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