Andar was interested in increasing their domain authority to dominate the leather wallet space. They wanted to demonstrate their expertise by raising their domain rating and build their authority on relevant keywords to grow their traffic and rank #1 on Google.

To establish their online authority, we generated informational blog content around leather and leather care topics. We also built blog content around phone cases and general travel tips. Through adding relevant content and acquiring backlinks from quality sources, we raised their domain rating (DR) from 28 to 40. 

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With multiple competitor products, it was also essential to set them apart and build their monthly audience, which has increased 79% since working with GR0. Despite the competition, our strategy improved their SERP placement from page two to page one for the keyword “wallets.”